欢迎来到 Breakthrough CX: Transforming Media with Customer-Centric Growth Strategies!

十大正规博彩网站评级 us for an exciting event where we will explore innovative ways to enhance customer experience. Learn from industry experts and network with like-minded professionals. 该活动将于……举行 周三 10月9日 2024 at 1:00 PM at WPP全球最大的博彩平台校区新码头街1号. Don't miss out on this opportunity to gain valuable insights and strategies to drive customer-centric growth in your organisation. 到时见!

议程:

移民,午餐 & 网络

是时候认识熟悉的面孔和新面孔了. 十大正规博彩网站评级 for us a spot of scrumptious lunch, refreshments and networking.

媒体以外的增长

保罗·库珀，首席运营官

EssenceMediacom North的首席运营官, Paul Cooper will kick off our Breakthrough Customer Experience event with an emphatic opening keynote. 凭借他在媒体行业20多年的经验, Paul will discuss the rapid changes in the media and communications economy. He will highlight the industry's shift beyond traditional media, emphasising the need for innovative strategies across the entire customer journey. Paul will also highlight how these shifts are fundamental in transforming EssenceMediacom North's new proposition, which is designed to address these changes and drive future growth for its clients.

客户体验映射转型增长战略

Jess Sherratt，用户体验主管

Customer experience (CX) is key to driving growth in today's competitive landscape. This talk explores how CX mapping can transform growth strategies by deeply understanding the entire customer journey, 从广泛的概述到具体的接触点. 通过在不同层次上映射CX, businesses can uncover hidden opportunities for engagement and innovation, 推动战略增长. Attendees will learn how to integrate CX insights into their growth strategies, enabling them to innovate across the customer experience and sustain long-term success.

利用客户体验推动突破性媒体获取

克莱尔·斯宾塞，客户合伙人

‘利用客户体验推动突破性媒体获取’ will explore how improving customer experience can transform 媒体策略 and drive growth. We'll discuss how working closely with clients and expanding CX capabilities helps make smarter decisions on media spend. 通过希拉里的例子, we'll show how a collaborative team approach can align media with product goals, 导致更有效的活动和更好的结果.

加速你的成长:授权客户旅程

Jamie Evawin，分析主管 & 实验

Unlock the full potential of your growth strategy with ‘加速你的成长:授权客户旅程’. This talk will explore how to maximise the value of your media spend while optimising every stage of the customer journey—from acquisition to retention. We’ll delve into the power of Customer Data Platforms (CDPs) for actionable insights, 以及A/B测试如何改进你的方法以获得更好的结果. You’ll also learn effective launch strategies to ensure successful rollouts. Whether you're aiming to boost your current efforts or planning your next big move, this session will equip you with practical tools and strategies to drive impactful, 可持续增长.

展望未来:人工智能和客户体验

Louis Georgiou，首席创意和技术官

与前面提到的积极策略相反, this forward-looking session will explore the potential future implications that generative AI will have on Customer Experience. As the integration of AI becomes commonplace in existing technology, 比如网站, 应用程序, 以及其他数字体验, 人工智能的集体进步, data, and content will have profound effects on digital personalisation. From personalised image suggestions to endless possibilities for information architecture, 站点地图, 布局模板, this session will highlight how these innovations are set to revolutionise customer engagement and satisfaction.

Q&A Panel with - Paul Cooper, Jess Sherratt, Claire Spencer, Jamie Evawin and Louis Georgiou.

十大正规博彩网站评级我们，让我们用一个引人入胜的问题来结束我们的活动&我们所有主讲人的会议. This interactive panel will provide a unique opportunity to delve deeper into the insights shared during the Breakthrough CX event. 与会者可以向我们的发言人提问, 并获得全球最大的博彩平台改变客户体验的宝贵见解, 媒体策略, 增长优化.